Panini FIFA World Cup 2026 Planning System

Program Alignment & Command Center

Lock operating owners, clean decision lanes, and make the plan readable for leadership and operators.

Media, PR & Cultural Amplification

Coordinate Telemundo, ZDF, PR seeding, TikTok launch, and earned-media storytelling into a coherent campaign layer.

World Cup Meeting

Full team alignment on all World Cup activations

Album seeding list finalized (~100 names)

Media and influencer seeding

Album reveal resize and jumbotron cutdown

Website, app, jumbotron

Rock Center June 4 concept re-presentation

Internal leadership review

US / Mexico / Canada mobile-tour video versions

Mobile tour screens

Program Alignment & Command Center ends

One aligned operating plan with named owners, active blockers, and next-14-day readiness.

World Cup Meeting wraps

Full team alignment on all World Cup activations

Co-seeding addresses have not been fully shared

Distribute confirmed addresses to the full working team.

Album printing location still needs confirmation

Confirm West Virginia versus Wisconsin and update operations.

Mexico flag legal restriction affects localized creative

Finalize legal-safe versioning before market assets are locked.

A'ja Wilson clearance remains unresolved

Check with Caleb and confirm whether the asset can be used.

ZDF filming schedule confirmation

Media planning

Paid spend increase still needs approval

Approve larger spend envelope or lock a conservative media plan.

Italy social coordination is not visible to the U.S. team

Define change-notification process and add owner.

East Coast mobile-tour stops are not fully filled

Close remaining route gaps and confirm retailer/community backup stops.

Launch & Retail Engine

Turn product drop, album seeding, retail distribution, and hobby support into one joined launch story.

Donruss Road to FIFA World Cup distribution launch

Retail / field

Full sticker collection release readiness

Retail / ecommerce

TikTok handle change and verification are still pending

Resolve account naming and verification before launch assets go live.

Mobile Tour National Program

Launch the four-region mobile program, keep stops filled, and connect market activations to retail and fan capture.

Mobile tour national launch execution

LA / Miami / Houston

TikTok Shop launch decision and verification

TikTok Shop

Coca-Cola Partnership & Trophy Tour

Integrate Coke shelf date, sampling, trophy-tour moments, and co-branded talent/field visibility into the Panini program.

Dallas Coca-Cola trophy-tour integration

Dallas field activation

Instant & Evergreen Content Engine

Sustain relevance through Panini Instant, Player of the Day, album/video assets, and tournament-window publishing.

Player of the Day soccer kickoff

Hobby program

FIFA questions on Rock Center remain active

Resolve open FIFA asks and fold answers back into the production plan.

Coca-Cola Partnership & Trophy Tour ends

Dallas and San Antonio align cleanly, May 20 shelf moment lands, and partnership signage/sample moments are field-ready.

Rock Center booth dimensions remain unclear

Resolve on client call and update final production drawings.

Employee event and shelf-date kickoff

Panini HQ, Dallas

Telemundo 50-days-out kickoff

Three markets

Road to World Cup Instant cards publishing lane

Panini Direct

Match-Day Distribution & Fan Presence

Use warm-up matches and finals windows to turn albums and sticker books into visible fan-distribution moments.

Mexico Game

World Cup Album distribution

Rose Bowl Mexico game album distribution

Rose Bowl, Los Angeles

Mexico Game wraps

World Cup Album distribution

Launch & Retail Engine ends

Launch dates hit, retail partner alignment holds, and seeded product supports media plus match-day distribution.

USA Game

World Cup Album distribution. Same day/city as LaLiga Finals.

LaLiga Finals

Same city as USA Game May 31

Rockefeller Center Hub

Open the Panini NYC hub as both a real fan experience and the signature earned-media story of the campaign.

LaLiga Finals wraps

Same city as USA Game May 31

Rockefeller Center pop-up launch

Rockefeller Center

Media, PR & Cultural Amplification ends

All major partner/media moments ship with approved assets, named owners, and synchronized launch timing.

Rockefeller Center Hub ends

Truck + booth launch cleanly, June 4 announcement reads as a flagship moment, and circulation/design issues are resolved before open.

Rockefeller Center announcement day

NYC / earned media

Match-Day Distribution & Fan Presence ends

Distribution moments show up in-stadium and connect back to retail and the broader Panini story.

USA Game

Sticker books distribution. 5 days before World Cup opens.

Chicago USA game sticker-book distribution

Chicago

Finale & Closeout

Land the final match window, close the tour in New York, and turn the last stretch into a strong finish rather than operational drift.

Mobile Tour National Program ends

Launch hits all opening markets, route remains full, and fan engagement translates into retail pull-through.

Finale & Closeout ends

The last week feels intentional, not residual, and the tour ends with a clean closeout story.

Final New York tour stop and closeout packet

New York closeout

Instant & Evergreen Content Engine ends

The program moves beyond launch-week noise into an always-on content rhythm tied to the tournament.

Confirm host venue load-in and badge pickup 1775586195844

E2E World Cup Event 1775586195844 Updated • Panini Demo Stage

Confirm host venue load-in and badge pickup 1775586143145

E2E World Cup Event 1775586143145 Updated • Panini Demo Stage

Confirm host venue load-in and badge pickup 1775586171930

E2E World Cup Event 1775586171930 Updated • Panini Demo Stage

E2E World Cup Event 1775586195844 Updated

Created by automated CRUD smoke.

E2E World Cup Event 1775586079828

Created by automated CRUD smoke.

E2E World Cup Event 1775586125131

Created by automated CRUD smoke.

E2E World Cup Event 1775586143145 Updated

Created by automated CRUD smoke.

E2E World Cup Event 1775586171930 Updated

Created by automated CRUD smoke.

E2E World Cup Event 1775586195844 Updated wraps

7x7 booth footprint

E2E World Cup Event 1775586079828 wraps

Created by automated CRUD smoke.

E2E World Cup Event 1775586125131 wraps

Created by automated CRUD smoke.

E2E World Cup Event 1775586143145 Updated wraps

7x7 booth footprint

E2E World Cup Event 1775586171930 Updated wraps

7x7 booth footprint