In Progress
Dallas Coca-Cola trophy-tour integration
Gena Terranova • Due Apr 25, 2026
Activation Detail
Integrate Coke shelf date, sampling, trophy-tour moments, and co-branded talent/field visibility into the Panini program.
Current section
Workstreams, milestones, and who owns each lane.
System scan
The section you are in is the route. Navigation should move between surfaces, not toggle hidden state.
Owner Lane
Gena Terranova / Scott Prusha
Window
Apr 25, 2026 → May 20, 2026
Next Pressure
Apr 25, 2026
Execution Load
2 open deliverables • 0 active risks
Operational Summary
Market
Dallas, San Antonio, selected tour markets
Venue / Channel
Retail + field activation
Success Metric
Dallas and San Antonio align cleanly, May 20 shelf moment lands, and partnership signage/sample moments are field-ready.
Notes
Coke is a major amplifier, not a footnote. Field integration and timing have to support the broader launch story.
Deliverables
Gena Terranova • Due Apr 25, 2026
Scott Prusha • Due May 20, 2026
Risks
Linked Launches