9
10 field events are tracked alongside activation workstreams.
Refined Build Spec
One World Cup operating system for launch, tour, retail, partnerships, Rockefeller Center, and tournament-period execution.
9
10 field events are tracked alongside activation workstreams.
19
0 complete.
13
2 active event conflicts and 3 blocked field tasks need action.
15
Deliverables still waiting on stakeholder signoff.
Current section
Workstreams, milestones, and who owns each lane.
System scan
The section you are in is the route. Navigation should move between surfaces, not toggle hidden state.
Activations
The operator backbone for the World Cup program.
Lock operating owners, clean decision lanes, and make the plan readable for leadership and operators.
Window
Apr 7, 2026 → Apr 8, 2026
Owner
Jason Howarth / Gena Terranova
Market
Dallas / National
Venue / Channel
Planning meetings + internal ops
Execution
1 open deliverables • 1 total
Risk Watch
0 active risks
Next Due
Apr 7, 2026
Coordinate Telemundo, ZDF, PR seeding, TikTok launch, and earned-media storytelling into a coherent campaign layer.
Window
Apr 7, 2026 → Jun 4, 2026
Owner
William Holtz / Jason Howarth
Market
National / online
Venue / Channel
Broadcast, PR, social, ecommerce
Execution
3 open deliverables • 3 total
Risk Watch
3 active risks • 2 blocked
Next Due
Apr 13, 2026
Turn product drop, album seeding, retail distribution, and hobby support into one joined launch story.
Window
Apr 20, 2026 → May 31, 2026
Owner
Panini Operations / Gena Terranova
Market
National
Venue / Channel
Retail, ecommerce, hobby, seeding
Execution
2 open deliverables • 2 total
Risk Watch
2 active risks
Next Due
Apr 8, 2026
Launch the four-region mobile program, keep stops filled, and connect market activations to retail and fan capture.
Window
Apr 22, 2026 → Jul 19, 2026
Owner
Gena Terranova / Scott Prusha
Market
Los Angeles, Miami, Houston, national route
Venue / Channel
On-site mobile tour
Execution
2 open deliverables • 2 total
Risk Watch
2 active risks
Next Due
Apr 7, 2026
Integrate Coke shelf date, sampling, trophy-tour moments, and co-branded talent/field visibility into the Panini program.
Window
Apr 25, 2026 → May 20, 2026
Owner
Gena Terranova / Scott Prusha
Market
Dallas, San Antonio, selected tour markets
Venue / Channel
Retail + field activation
Execution
2 open deliverables • 2 total
Risk Watch
0 active risks
Next Due
Apr 25, 2026
Sustain relevance through Panini Instant, Player of the Day, album/video assets, and tournament-window publishing.
Window
May 15, 2026 → Jul 31, 2026
Owner
Panini Direct / Ivan Licon
Market
Online
Venue / Channel
Panini Direct + owned channels
Execution
3 open deliverables • 3 total
Risk Watch
1 active risks
Next Due
Apr 7, 2026
Use warm-up matches and finals windows to turn albums and sticker books into visible fan-distribution moments.
Window
May 29, 2026 → Jun 6, 2026
Owner
Scott Prusha / Riley Davis
Market
Los Angeles, Charlotte, Chicago
Venue / Channel
Rose Bowl, Charlotte, Chicago
Execution
2 open deliverables • 2 total
Risk Watch
0 active risks
Next Due
May 29, 2026
Open the Panini NYC hub as both a real fan experience and the signature earned-media story of the campaign.
Window
Jun 1, 2026 → Jun 4, 2026
Owner
Scott Prusha / Kusi Schuster
Market
New York City
Venue / Channel
Rockefeller Center
Execution
3 open deliverables • 3 total
Risk Watch
2 active risks
Next Due
Apr 7, 2026
Land the final match window, close the tour in New York, and turn the last stretch into a strong finish rather than operational drift.
Window
Jul 13, 2026 → Jul 19, 2026
Owner
Gena Terranova / Scott Prusha
Market
New York City
Venue / Channel
Final match weekend
Execution
1 open deliverables • 1 total
Risk Watch
0 active risks
Next Due
Jul 19, 2026