In Review
US / Mexico / Canada mobile-tour video versions
Ruben Dominguez • Due Apr 7, 2026
Activation Detail
Launch the four-region mobile program, keep stops filled, and connect market activations to retail and fan capture.
Current section
Workstreams, milestones, and who owns each lane.
System scan
The section you are in is the route. Navigation should move between surfaces, not toggle hidden state.
Owner Lane
Gena Terranova / Scott Prusha
Window
Apr 22, 2026 → Jul 19, 2026
Next Pressure
Apr 7, 2026
Execution Load
2 open deliverables • 2 active risks
Operational Summary
Market
Los Angeles, Miami, Houston, national route
Venue / Channel
On-site mobile tour
Success Metric
Launch hits all opening markets, route remains full, and fan engagement translates into retail pull-through.
Notes
Includes swap events, brand ambassadors, photo booth, inflatable kick, Coke sampling, and Panini Direct geo-targeting.
Deliverables
Ruben Dominguez • Due Apr 7, 2026
Gena Terranova • Due Apr 22, 2026
Risks
Gena Terranova • Due Apr 18, 2026
Close remaining route gaps and confirm retailer/community backup stops.
Ivan Licon • Due Apr 9, 2026
Finalize legal-safe versioning before market assets are locked.
Linked Launches