9
10 field events are tracked alongside activation workstreams.
Refined Build Spec
One World Cup operating system for launch, tour, retail, partnerships, Rockefeller Center, and tournament-period execution.
9
10 field events are tracked alongside activation workstreams.
19
0 complete.
13
2 active event conflicts and 3 blocked field tasks need action.
15
Deliverables still waiting on stakeholder signoff.
Current section
Assets, launches, and approval-ready outputs.
System scan
The section you are in is the route. Navigation should move between surfaces, not toggle hidden state.
Deliverables
Assets, launches, production handoffs, and execution packets.
Active
19
Approval Pressure
4
At Risk / Blocked
4
Program Alignment & Command Center • Media and influencer seeding
Check duplicates across lists before handoff.
Due
Apr 7, 2026
Owner
Gena Terranova
Reviewer
Jason Howarth
Instant & Evergreen Content Engine • Website, app, jumbotron
Website/app resize plus 30-second Mexico jumbotron cut with CTA.
Due
Apr 7, 2026
Owner
Ivan Licon
Reviewer
Gena Terranova
Rockefeller Center Hub • Internal leadership review
Needs updated framing for the flagship NYC announcement moment.
Due
Apr 7, 2026
Owner
Jason Howarth
Reviewer
Scott Prusha
Mobile Tour National Program • Mobile tour screens
Localized versions tied to tour-market relevance and legal review.
Due
Apr 7, 2026
Owner
Ruben Dominguez
Reviewer
Gena Terranova
Media, PR & Cultural Amplification • Media planning
Awaiting confirmation on timing and location.
Due
Apr 13, 2026
Owner
Jason Howarth
Reviewer
William Holtz
Launch & Retail Engine • Retail / field
Moved from earlier date. Launch must align with broader retail story.
Due
Apr 20, 2026
Owner
Panini Operations
Reviewer
Riley Davis
Launch & Retail Engine • Retail / ecommerce
Week-of release tied to the global sticker program.
Due
Apr 20, 2026
Owner
Panini Operations
Reviewer
Gena Terranova
Mobile Tour National Program • LA / Miami / Houston
Telemundo-aligned launch with four regional vans and market-specific assets.
Due
Apr 22, 2026
Owner
Gena Terranova
Reviewer
Scott Prusha
Media, PR & Cultural Amplification • TikTok Shop
Launch date is still split between April 20 and 22; handle change and verification are still open.
Due
Apr 22, 2026
Owner
Gena Terranova
Reviewer
Jason Howarth
Coca-Cola Partnership & Trophy Tour • Dallas field activation
Coke is open to collaboration and can supply talent.
Due
Apr 25, 2026
Owner
Gena Terranova
Reviewer
Scott Prusha
Instant & Evergreen Content Engine • Hobby program
Runs through July 31 and extends tournament-period relevance.
Due
May 15, 2026
Owner
Doug Drotman
Reviewer
Gena Terranova
Coca-Cola Partnership & Trophy Tour • Panini HQ, Dallas
200+ employees, mobile tour setup, Coke on shelf, and athlete-guest opportunity.
Due
May 20, 2026
Owner
Scott Prusha
Reviewer
Jason Howarth
Media, PR & Cultural Amplification • Three markets
Needs market-specific readiness and tie-back to the broader launch story.
Due
May 22, 2026
Owner
Gena Terranova
Reviewer
William Holtz
Instant & Evergreen Content Engine • Panini Direct
Approximate start for one-card-per-day rollout with homepage support.
Due
May 22, 2026
Owner
Panini Direct
Reviewer
Gena Terranova
Match-Day Distribution & Fan Presence • Rose Bowl, Los Angeles
Day-one field proof for the live-market distribution story.
Due
May 29, 2026
Owner
Scott Prusha
Reviewer
Riley Davis
Rockefeller Center Hub • Rockefeller Center
Truck and ticket booth launch depend on final circulation and dimensions clarity.
Due
Jun 1, 2026
Owner
Scott Prusha
Reviewer
Kusi Schuster
Rockefeller Center Hub • NYC / earned media
Needs NBC talent lock, concept clarity, and final build confidence.
Due
Jun 4, 2026
Owner
Jason Howarth
Reviewer
William Holtz
Match-Day Distribution & Fan Presence • Chicago
Final warm-up match distribution moment before tournament opening.
Due
Jun 6, 2026
Owner
Scott Prusha
Reviewer
Riley Davis
Finale & Closeout • New York closeout
Close the program with a clear final-week ownership handoff and recap-ready proof.
Due
Jul 19, 2026
Owner
Gena Terranova
Reviewer
Jason Howarth