In Review
Rock Center June 4 concept re-presentation
Jason Howarth • Due Apr 7, 2026
Activation Detail
Open the Panini NYC hub as both a real fan experience and the signature earned-media story of the campaign.
Current section
Workstreams, milestones, and who owns each lane.
System scan
The section you are in is the route. Navigation should move between surfaces, not toggle hidden state.
Owner Lane
Scott Prusha / Kusi Schuster
Window
Jun 1, 2026 → Jun 4, 2026
Next Pressure
Apr 7, 2026
Execution Load
3 open deliverables • 2 active risks
Operational Summary
Market
New York City
Venue / Channel
Rockefeller Center
Success Metric
Truck + booth launch cleanly, June 4 announcement reads as a flagship moment, and circulation/design issues are resolved before open.
Notes
Booth dimensions, final design delivery, and NBC-talent lock are critical dependencies.
Deliverables
Jason Howarth • Due Apr 7, 2026
Scott Prusha • Due Jun 1, 2026
Jason Howarth • Due Jun 4, 2026
Risks
Scott Prusha • Due May 20, 2026
Resolve on client call and update final production drawings.
Jason Howarth • Due May 15, 2026
Resolve open FIFA asks and fold answers back into the production plan.
Linked Launches