Planned
Rose Bowl Mexico game album distribution
Scott Prusha • Due May 29, 2026
Activation Detail
Use warm-up matches and finals windows to turn albums and sticker books into visible fan-distribution moments.
Current section
Workstreams, milestones, and who owns each lane.
System scan
The section you are in is the route. Navigation should move between surfaces, not toggle hidden state.
Owner Lane
Scott Prusha / Riley Davis
Window
May 29, 2026 → Jun 6, 2026
Next Pressure
May 29, 2026
Execution Load
2 open deliverables • 0 active risks
Operational Summary
Market
Los Angeles, Charlotte, Chicago
Venue / Channel
Rose Bowl, Charlotte, Chicago
Success Metric
Distribution moments show up in-stadium and connect back to retail and the broader Panini story.
Notes
Mexico game, USA game, LaLiga finals, and Chicago distribution are the key live-market proof points.
Deliverables
Scott Prusha • Due May 29, 2026
Scott Prusha • Due Jun 6, 2026
Risks
Linked Launches