In Progress
Donruss Road to FIFA World Cup distribution launch
Panini Operations • Due Apr 20, 2026
Activation Detail
Turn product drop, album seeding, retail distribution, and hobby support into one joined launch story.
Current section
Workstreams, milestones, and who owns each lane.
System scan
The section you are in is the route. Navigation should move between surfaces, not toggle hidden state.
Owner Lane
Panini Operations / Gena Terranova
Window
Apr 20, 2026 → May 31, 2026
Next Pressure
Apr 8, 2026
Execution Load
2 open deliverables • 2 active risks
Operational Summary
Market
National
Venue / Channel
Retail, ecommerce, hobby, seeding
Success Metric
Launch dates hit, retail partner alignment holds, and seeded product supports media plus match-day distribution.
Notes
Includes Donruss, core sticker collection, album distribution, hobby activation, and TikTok commerce readiness.
Deliverables
Panini Operations • Due Apr 20, 2026
Panini Operations • Due Apr 20, 2026
Risks
Jason Howarth • Due Apr 8, 2026
Confirm West Virginia versus Wisconsin and update operations.
Gena Terranova • Due Apr 8, 2026
Distribute confirmed addresses to the full working team.
Linked Launches