Point 01
Engagement Rate Shows Growth Runway
At 0.0% ER vs. the Instagram industry average, there’s clear opportunity to optimize hooks and CTAs for the next activation.
Social Media Recap with the metrics, content leaders, and actions that matter most.
February 4–8, 2026 · Instagram
Command Deck
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Recap quality
2 data-quality watchpoints surfaced. The deck stays useful, but verify the flagged inputs before distributing externally.
The recap is structured to answer three questions fast: what happened, what outperformed, and what to carry into the next cycle.
Lead read
At 0.0% ER vs. the Instagram industry average, there’s clear opportunity to optimize hooks and CTAs for the next activation.
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Organic posts
22
22 organic posts in the recap window
Stakeholder framing
Reporting lens
The recap prioritizes benchmark proof, standout content, and next-step clarity before dumping the feed. That keeps stakeholder review anchored on decisions, not just scrolling.
Benchmark
Ahead of Instagram industry average
4.3% versus 1.5% benchmark performance.
Storyline
Performance recap with benchmark proof, standout content, and the next-action summary.
Point 01
At 0.0% ER vs. the Instagram industry average, there’s clear opportunity to optimize hooks and CTAs for the next activation.
Performance Highlights
Reach
18K impressions on Feb 1-1.
Benchmark
4.3% versus 1.5% benchmark performance.
Response
9.4% engagement rate, the strongest audience response in the recap.
Format mix
Reels made up 27% of output and averaged 747K impressions.
What To Do Next
Takeaway 01
Engagement rate came in ahead of benchmark expectations.
Takeaway 02
ORG-001 led reach with 18K impressions.
Takeaway 03
ORG-001 produced the strongest response at 9.4% ER.
Recommended next moves
Action 01
Lean into reel-led storytelling on the next cycle; the format is earning the strongest response.
Action 02
Repeat the framing from ORG-001 and build a sequel post while audience attention is still warm.
Action 03
Add richer subject and title fields to the source rows so stakeholder outputs can speak more clearly to the creative story.
Data-quality watchlist
Video-view totals are incomplete in the topline, so video proof is being treated as partial.
Some media previews are still unresolved, so visual review coverage is partial.
Brand account posts from Super Bowl LX Prizm Lounge activation
22
Posts
12.1M
Impressions
516K
Engagements
Showing 22 of 22 posts
Mode: Spotlight ranking
In view: 4.8M impr. · 205K eng.
Current Leader · Newest first
Spotlight layoutBP-005 · Reel · Feb 8
780K impressions · 35K engagements · 4.5% ER
Avg Impr/Post
550K
Avg Eng/Post
23K
Avg ER
4.2%