Panini America readout for February 4–8, 2026.
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Organic posts
22
22 organic posts in the recap window
Executive Summary
At 0.0% ER vs. the Instagram industry average, there’s clear opportunity to optimize hooks and CTAs for the next activation.
Reach
18K impressions on Feb 1-1.
Benchmark
4.3% versus 1.5% benchmark performance.
Response
9.4% engagement rate, the strongest audience response in the recap.
Benchmark Read
4.3% versus 1.5% benchmark performance.
What To Do Next
Carry-forward actions
Content Feed
Static-led mix
27% reel share across 22 tracked posts.
ORG-001
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-002
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-003
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-004
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-005
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-006
General brand content
Reach
17,000
Eng.
1,050
ER
6.2%
ORG-007
General brand content
Reach
17,000
Eng.
1,050
ER
6.2%
ORG-008
General brand content
Reach
17,000
Eng.
1,050
ER
6.2%