Super Bowl LX Prizm Lounge Summary
Panini America readout for February 4–8, 2026.
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Organic posts
22
22 organic posts in the recap window
Executive Summary
Engagement Rate Shows Growth Runway
At 0.0% ER vs. the Instagram industry average, there’s clear opportunity to optimize hooks and CTAs for the next activation.
Reach
ORG-001
18K impressions on Feb 1-1.
Benchmark
Ahead of Instagram industry average
4.3% versus 1.5% benchmark performance.
Response
ORG-001
9.4% engagement rate, the strongest audience response in the recap.
Benchmark Read
Ahead of Instagram industry average
4.3% versus 1.5% benchmark performance.
What To Do Next
Carry-forward actions
Content Feed
Top content by reach
Static-led mix
27% reel share across 22 tracked posts.
ORG-001
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-002
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-003
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-004
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-005
General brand content
Reach
17,500
Eng.
1,640
ER
9.4%
ORG-006
General brand content
Reach
17,000
Eng.
1,050
ER
6.2%
ORG-007
General brand content
Reach
17,000
Eng.
1,050
ER
6.2%
ORG-008
General brand content
Reach
17,000
Eng.
1,050
ER
6.2%