Event Recap
Super Bowl LX Prizm Lounge
Social Media Recap with the metrics, content leaders, and actions that matter most.
February 4–8, 2026 · Instagram
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Organic posts
22
22 organic posts in the recap window
Lead narrative
Engagement Rate Shows Growth Runway
At 0.0% ER vs. the Instagram industry average, there’s clear opportunity to optimize hooks and CTAs for the next activation.
Why this deck reads better
Each slide now answers a specific stakeholder question: what happened, what outperformed, what to repeat, and what to change next.
Scoreboard
Benchmark proof and total output
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Organic posts
22
22 organic posts in the recap window
Benchmark Read
Ahead of Instagram industry average
4.3% versus 1.5% benchmark performance.
Scoreboard note
Combined metrics now reflect organic and paid output together, instead of implicitly mirroring only organic performance.
What worked
Stronger storytelling before the feed
Reach
ORG-001
18K impressions on Feb 1-1.
Benchmark
Ahead of Instagram industry average
4.3% versus 1.5% benchmark performance.
Response
ORG-001
9.4% engagement rate, the strongest audience response in the recap.
Format mix
6 reels, 16 photos
Reels made up 27% of output and averaged 747K impressions.
Content leaders
The posts driving reach and response
Top reach
ORG-001
18K impressions
Photo
Top engagements
ORG-001
1.6K engagements
Photo
Top response rate
ORG-001
9.4% ER
Photo
Takeaways
What to keep, what to change
Takeaway 01
Engagement rate came in ahead of benchmark expectations.
Takeaway 02
ORG-001 led reach with 18K impressions.
Takeaway 03
ORG-001 produced the strongest response at 9.4% ER.
Recommendations
Action 01
Lean into reel-led storytelling on the next cycle; the format is earning the strongest response.
Action 02
Repeat the framing from ORG-001 and build a sequel post while audience attention is still warm.
Action 03
Add richer subject and title fields to the source rows so stakeholder outputs can speak more clearly to the creative story.
Quality
Missing data is handled more honestly
The recap now surfaces data-quality watchpoints directly in the product so partial event data does not masquerade as complete reporting.
Completeness
76%
Media coverage
22
Resolved previews
0
Watchlist
Continue in the app