Event Recap
Social Media Recap with the metrics, content leaders, and actions that matter most.
February 4–8, 2026 · Instagram
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Organic posts
22
22 organic posts in the recap window
Lead narrative
At 0.0% ER vs. the Instagram industry average, there’s clear opportunity to optimize hooks and CTAs for the next activation.
Why this deck reads better
Each slide now answers a specific stakeholder question: what happened, what outperformed, what to repeat, and what to change next.
Scoreboard
Total reach
12.1M
550K avg impressions per content unit
Total response
516K
23K avg engagements per content unit
Engagement rate
4.3%
2.9x vs Instagram industry average
Organic posts
22
22 organic posts in the recap window
Benchmark Read
4.3% versus 1.5% benchmark performance.
Scoreboard note
Combined metrics now reflect organic and paid output together, instead of implicitly mirroring only organic performance.
What worked
Reach
18K impressions on Feb 1-1.
Benchmark
4.3% versus 1.5% benchmark performance.
Response
9.4% engagement rate, the strongest audience response in the recap.
Format mix
Reels made up 27% of output and averaged 747K impressions.
Content leaders
Top reach
18K impressions
Photo
Top engagements
1.6K engagements
Photo
Top response rate
9.4% ER
Photo
Takeaways
Takeaway 01
Engagement rate came in ahead of benchmark expectations.
Takeaway 02
ORG-001 led reach with 18K impressions.
Takeaway 03
ORG-001 produced the strongest response at 9.4% ER.
Recommendations
Action 01
Lean into reel-led storytelling on the next cycle; the format is earning the strongest response.
Action 02
Repeat the framing from ORG-001 and build a sequel post while audience attention is still warm.
Action 03
Add richer subject and title fields to the source rows so stakeholder outputs can speak more clearly to the creative story.
Quality
The recap now surfaces data-quality watchpoints directly in the product so partial event data does not masquerade as complete reporting.
Completeness
76%
Media coverage
22
Resolved previews
0
Watchlist
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