Point 01
Opening weekend cleared the proof threshold
League-owned content finished above the opening-weekend engagement baseline while keeping reach distributed across multiple club and player moments.
Opening Weekend league-wide performance across brand, club, and player moments.
March 13–16, 2026 · Instagram, TikTok, X · For league, club, brand stakeholders
Command Deck
Total reach
8.2M
597K avg impressions per content unit
Total response
377K
29K avg engagements per content unit
Engagement rate
4.6%
1.5x vs NWSL organic weekend baseline
Recap quality
1 data-quality watchpoint surfaced. The deck stays useful, but verify the flagged inputs before distributing externally.
The recap is structured to answer three questions fast: what happened, what outperformed, and what to carry into the next cycle.
Lead read
League-owned content finished above the opening-weekend engagement baseline while keeping reach distributed across multiple club and player moments.
Total reach
8.2M
597K avg impressions per content unit
Total response
377K
29K avg engagements per content unit
Engagement rate
4.6%
1.5x vs NWSL organic weekend baseline
Organic + paid units
15
12 organic posts + 3 paid ads
Stakeholder framing
Reporting lens
The recap prioritizes benchmark proof, standout content, and next-step clarity before dumping the feed. That keeps stakeholder review anchored on decisions, not just scrolling.
Benchmark
Ahead of NWSL organic weekend baseline
4.6% versus 3.1% benchmark performance.
What Moved The Weekend
League-ready recap with benchmark proof, momentum reads, and next-match actions.
Point 01
League-owned content finished above the opening-weekend engagement baseline while keeping reach distributed across multiple club and player moments.
Point 02
Orlando, Gotham, and Kansas City assets dominated the weekend reach mix without collapsing the report into one-team storytelling.
Point 03
Short-form player content produced the sharpest engagement-rate lift and created the clearest pattern to repeat next matchweek.
League Proof Points
Reach leader
960K impressions on Mar 13-13.
Benchmark
4.6% versus 3.1% benchmark performance.
Response leader
5.6% engagement rate, the strongest audience response in the recap.
Format signal
Reels made up 58% of output and averaged 739K impressions.
Carry-Forward Actions
Takeaway 01
League handles benefited most when the post framed both the club context and the individual player hook.
Takeaway 02
Short-form video was the cleanest lever for response rate, especially when the first second established the rivalry or debut angle.
Takeaway 03
A mix of national framing and club-level specificity kept the report usable for both league stakeholders and club social leads.
Recommended next moves
Action 01
Carry the same league-plus-club framing into the next matchweek so clubs can reuse the recap without rewriting it.
Action 02
Package the top-performing player clips as a repeatable opening-weekend template for future debut and rivalry moments.
Action 03
Keep club, player, and activation tags populated in source rows so downstream reporting stays stakeholder-ready.
Data-quality watchlist
Some media previews are still unresolved, so visual review coverage is partial.
Search by club, player, activation, or title to isolate the parts of the NWSL story you need.
12
Posts
7.2M
Impressions
352K
Engagements
Showing 12 of 12 posts
Mode: Spotlight ranking
In view: 4.3M impr. · 215K eng.
Current Leader · Newest first
Spotlight layoutOW-011 · Photo · Mar 16
340K impressions · 14K engagements · 4.1% ER
Avg Impr/Post
597K
Avg Eng/Post
29K
Avg ER
4.7%
Opening weekend scoreline board
OW-011 · NWSL · NWSL · Results board
Impressions Strength
40%
Impr.
340K
Eng.
14K
ER
4.1%
Weekend heroes carousel
OW-012 · NWSL · NWSL · Heroes carousel
Impressions Strength
51%
Impr.
430K
Eng.
18K
ER
4.2%
Sophia Wilson opener thread
OW-008 · Portland Thorns · Sophia Wilson · Player thread
X
Impressions Strength
35%
Impr.
290K
Eng.
12K
ER
4.2%
Portland roar recap
OW-009 · Portland Thorns · Portland Thorns · Full-time recap
Impressions Strength
75%
Impr.
630K
Eng.
33K
ER
5.2%
Temwa speed cutdown
OW-010 · Kansas City Current · Temwa Chawinga · Player spotlight
Impressions Strength
100%
Impr.
840K
Eng.
47K
ER
5.6%
Midge creator cam
OW-004 · Gotham FC · Midge Purce · Creator cam
Impressions Strength
81%
Impr.
680K
Eng.
36K
ER
5.3%
Current huddle frame
OW-005 · Kansas City Current · Kansas City Current · Opening match
Impressions Strength
49%
Impr.
410K
Eng.
16K
ER
4.0%
Debinha opener clip
OW-006 · Kansas City Current · Debinha · Goal clip
Impressions Strength
86%
Impr.
720K
Eng.
38K
ER
5.3%