Panini Site System
NWSL League Recap
Opening Weekend league-wide performance across brand, club, and player moments.
March 13–16, 2026 · Instagram, TikTok, X · For league, club, brand stakeholders
Total reach
8.2M
597K avg impressions per content unit
Total response
377K
29K avg engagements per content unit
Engagement rate
4.6%
1.5x vs NWSL organic weekend baseline
Organic + paid units
15
12 organic posts + 3 paid ads
Lead narrative
League-owned content finished above the opening-weekend engagement baseline while keeping reach distributed across multiple club and player moments.
Why this deck reads better
Each slide now answers a specific stakeholder question: what happened, what outperformed, what to repeat, and what to change next.
Scoreboard
Total reach
8.2M
597K avg impressions per content unit
Total response
377K
29K avg engagements per content unit
Engagement rate
4.6%
1.5x vs NWSL organic weekend baseline
Organic + paid units
15
12 organic posts + 3 paid ads
Benchmark Read
4.6% versus 3.1% benchmark performance.
Scoreboard note
Combined metrics now reflect organic and paid output together, instead of implicitly mirroring only organic performance.
What worked
Reach leader
960K impressions on Mar 13-13.
Benchmark
4.6% versus 3.1% benchmark performance.
Response leader
5.6% engagement rate, the strongest audience response in the recap.
Format signal
Reels made up 58% of output and averaged 739K impressions.
Content leaders
Top reach
960K impressions
NWSL · NWSL · Opening whistle
Top engagements
48K engagements
NWSL · NWSL · Opening whistle
Top response rate
5.6% ER
Orlando Pride · Barbra Banda · Match highlight
Takeaways
Takeaway 01
League handles benefited most when the post framed both the club context and the individual player hook.
Takeaway 02
Short-form video was the cleanest lever for response rate, especially when the first second established the rivalry or debut angle.
Takeaway 03
A mix of national framing and club-level specificity kept the report usable for both league stakeholders and club social leads.
Recommendations
Action 01
Carry the same league-plus-club framing into the next matchweek so clubs can reuse the recap without rewriting it.
Action 02
Package the top-performing player clips as a repeatable opening-weekend template for future debut and rivalry moments.
Action 03
Keep club, player, and activation tags populated in source rows so downstream reporting stays stakeholder-ready.
Quality
The recap now surfaces data-quality watchpoints directly in the product so partial event data does not masquerade as complete reporting.
Completeness
88%
Media coverage
12
Resolved previews
0
Watchlist
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