Panini x NWSL readout for March 13–16, 2026.
Total reach
8.2M
597K avg impressions per content unit
Total response
377K
29K avg engagements per content unit
Engagement rate
4.6%
1.5x vs NWSL organic weekend baseline
Organic + paid units
15
12 organic posts + 3 paid ads
League Summary
League-owned content finished above the opening-weekend engagement baseline while keeping reach distributed across multiple club and player moments.
Reach leader
960K impressions on Mar 13-13.
Benchmark
4.6% versus 3.1% benchmark performance.
Response leader
5.6% engagement rate, the strongest audience response in the recap.
Benchmark Read
4.6% versus 3.1% benchmark performance.
Carry-Forward Actions
Carry-forward actions
Matchweek Content Tape
Video-led mix
58% reel share across 12 tracked posts.
Opening whistle weekend reel
NWSL · NWSL · Opening whistle
Reach
960,000
Eng.
47,800
ER
5.0%
Temwa speed cutdown
Kansas City Current · Temwa Chawinga · Player spotlight
Reach
840,000
Eng.
47,100
ER
5.6%
Banda debut finish
Orlando Pride · Barbra Banda · Match highlight
Reach
790,000
Eng.
44,200
ER
5.6%
Debinha opener clip
Kansas City Current · Debinha · Goal clip
Reach
720,000
Eng.
37,800
ER
5.3%
Midge creator cam
Gotham FC · Midge Purce · Creator cam
Reach
680,000
Eng.
36,100
ER
5.3%
Portland roar recap
Portland Thorns · Portland Thorns · Full-time recap
Reach
630,000
Eng.
32,600
ER
5.2%
Collector night card reveal
NWSL · Card reveal
Reach
550,000
Eng.
24,300
ER
4.4%
Gotham tunnel fits
Gotham FC · Gotham FC · Matchday arrival
Reach
520,000
Eng.
21,200
ER
4.1%