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PANINI x NWSL 2026 Launch
Launch Panini x NWSL from TSX with a hero reel, club-ready toolkit delivery, and a matchday pickup sequence that turns launch week into a lasting collector story.
Launch Narrative
What is launching and why it matters
Panini x NWSL x NWSLPA launches March 11 from TSX with a coordinated national reveal: one hero reel, followed by league, player association, and club pickups that turn opening week into a lasting collector story. The launch is designed so every downstream stakeholder, including clubs, players, and partners, can post in sequence without rewriting the campaign.
Hero moment
TSX Hero Reel
National opening shot on Instagram Reel
Launch date
March 11, 2026
7 posts across 5 platforms in 3 days
Season span
March to November
5 phases from launch through playoffs
Partners
3 Stakeholders
Panini, NWSL, NWSLPA
Approval Readiness
What can be approved right now
Approve the launch narrative, the season engine, and the launch-week posting sequence so Panini, NWSL, NWSLPA, and club partners can move from alignment into publishing without reworking the story.
Panini America
Brand Approval
Approved
Panini brand, legal, and retail callouts are aligned for launch week.
NWSL
League Social
Pending
Awaiting confirmation on league tag list, club toolkit framing, and launch-day posting cadence. The League Toolkit X Post needs revised copy after initial feedback.
NWSLPA
Players Association
Pending
Awaiting sign-off on player-association tone, gifting language, and NWSLPA amplification post copy. No blockers flagged yet.
TSX Entertainment
Event Partner
Approved
TSX venue timing and partner amplification windows look ready to publish.
Approved (1)
TSX Hero Reel
Instagram ReelApproved by Panini Ops. Asset is final.
Pending or Blocked (6)
Launch Carousel
Pending reviewAwaiting NWSL Social.
Athlete Gifting TikTok
Pending reviewAwaiting NWSLPA Comms.
League Toolkit X Post
Changes requestedBlocked: asset missing.
Partner LinkedIn Recap
Pending reviewAwaiting Panini Partnerships.
NWSLPA Amplification
Pending reviewAwaiting NWSLPA Comms.
Weekend Matchday Pickup
Not yet requestedAwaiting League Social.
Posts
7
Launch Date
Mar 11
Platforms
5
Approvals
2/4
How to Review This Plan
Instructions for Reviewers
1
Review the post sequence
Scroll through each post below. Expand any row to see copy, tags, timing, and what the reviewer should check.
2
Check your approval asks
See the NWSL or NWSLPA section below for what you specifically need to approve, and the exact questions for your review.
3
Flag blockers or changes
Note any changes needed. Export the PDF or PowerPoint to share comments with your team or reply directly.
Blockers & Dependencies
What must resolve before launch
Tag list
OpenFinal player tag list must be locked before the toolkit goes out.
Toolkit bundle
OpenLeague handoff needs final crops, caption lock, tag logic, and fallback assets in one ZIP.
Publish owners
OpenEvery launch-week placement needs a visible handle owner so the deck can function as an execution tool, not just a meeting artifact.
Missing asset: League Toolkit X Post
BlockedLeague Toolkit X Post (X / Twitter) cannot proceed until the source asset is provided. Changes have also been requested by the reviewer. Owner: NWSL Social.
Reviewer feedback
NWSL Social
League Toolkit X Post (Post 4): requesting two changes before approval. (1) The player tag list needs to be final and attached to the toolkit files before clubs can use this. (2) Fallback crops for non-16:9 club handles are still missing from the delivery folder. Once both are resolved, copy can lock.
NWSLPending
What we need from the league
League Launch Review
Confirm final tagging, match the launch-week pacing to league social, and approve the TSX hero reel plus the matchday pickup sequence.
Deliver to NWSL Social lead.
Posts requiring NWSL review
TSX Hero Reel
Instagram ReelCan we lock this hero caption, tag order, and reel crop as the final source asset for all downstream handoffs? Yes / No / Changes needed.
Launch Carousel
Instagram FeedIs the carousel frame order correct, and should the TSX reveal remain the first visual fans see before clubs repost? Approve order / Request changes.
League Toolkit X Post
X / TwitterOnce the final player tag list and fallback crops are attached, can this toolkit copy be approved for club distribution? Approve / Revise copy / Still blocked on assets.
Partner LinkedIn Recap
LinkedInIs the business framing strong enough for leadership reshare, and does the season roadmap read as credible? Approve / Suggest edits.
NWSLPAPending
What we need from the players association
NWSLPA Amplification Review
Validate player-association copy, confirm the gifting and collector-language guardrails, and clear the amplification handoff for launch day.
Deliver to NWSLPA Comms lead.
Posts requiring NWSLPA review
TSX Hero Reel
Instagram ReelCan we lock this hero caption, tag order, and reel crop as the final source asset for all downstream handoffs? Yes / No / Changes needed.
Athlete Gifting TikTok
TikTokDoes the caption lead with representation and first-card pride over product language? Approve tone / Flag specific lines to revise.
NWSLPA Amplification
Instagram FeedDoes this post feel native to the NWSLPA handle, and are the partner tags and player-first tone correct? Approve / Request changes.
Launch Sequence
Full Post-by-Post Plan
Every placement in launch-week order. Expand any row for copy, tags, timing, and approval context.
Other7 posts
Asset Library
Launch assets linked to this post plan
Direct links to source files while reviewing the plan. Open the full asset library for the complete collection.
Shortcut
Edited Master Library
Use this as the plan-level master link when one approval plan covers the full asset drop.
Open linkShortcut
Launch Video Pack
Hero partnership announcement launch cuts for social delivery and ProRes handoff.
Open linkShortcut
Athlete Tunnel Video Library
Thirty-two athlete folders, each with a 4x5 feed cut and a 9x16 vertical cut.
Open linkShortcut
Social Video Cutdowns
League-wide announcement and first trading card cutdowns ready for partner posting.
Open linkShortcut
Four-Player Card Reveal
Single widescreen reveal variant for broader league storytelling or partner posts.
Open linkShortcut
Anamorphic Videos
Times Square anamorphic card reveal in ultra-tall 3480x7440 format.
Open linkShortcut
Times Square (All Assets)
Complete Times Square asset package with launch video, four-player reveal, and anamorphic assets in 3480x7440.
Open linkShortcut
Studio Photos
High-res studio shoot and behind-the-scenes photography from NWSL Media Days. 9 featured athletes with individual photo sets.
Open linkCreative Preview
Social Mockup Studio
Platform-specific previews with safe-zone guidance and caption checks for every launch-week placement.
Launch Week Mockups
TSX Hero Reel
PANINI x NWSL 2026 Launch · Instagram Reel · Wed, Mar 11, 8:00 AM
Needs polish
Score 80
NWSL
@NWSL
...
Reel cover
♡◌↗
⌑1,932 likes
NWSL Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player energy, launch-week urgency, and a clean NWSL + NWSLPA tag lock.
View all 46 comments
Mockup Truth
Reel covers compete in a dense grid. A clean headline and face-forward composition matter most.
First-line preview: Launch PANINI x NWSL from TSX.
Campaign Signals
Copy
152 / 2200
CTA
Missing
Story Tags
0
Paid Support
Yes
Crop + Safe Zone
Treat the cover as a vertical poster. Keep the hook centered and away from the lower control stack.
Mockup QA
Execution notes are missing. That weakens approval confidence and launch-week handoff clarity.
Story tags are thin. The narrative ladder is harder to understand across the campaign.
Upgrade Ideas
Consider a stronger CTA or collector action so the mockup reads like a real post, not a slide caption.
Test one tighter cover variant with fewer words and a stronger focal point.
Set an activation phase so the post clearly fits into the broader campaign sequence.
Season Rollout Cadence
Full-Season Partnership Phases
The launch week is phase one. Here is how the partnership carries from opening day through playoffs.
Launch
Mar 11
TSX reveal, press story, and launch-week social sequence.
Matchweek Engine
Mar-Jun
Weekly player, club, and moment-led content that keeps the partnership useful beyond the opening day.
Panini Nights
Jul
Collector-night activations tied to host-city or corridor moments.
Golden Chase
Aug-Sep
Late-season mechanic that escalates stakes and gives clubs a repeatable reason to participate.
Playoffs
Oct-Nov
Tighter cadence, marquee-performance publishing, and championship finish.
Open Items
Questions for NWSL & NWSLPA
These questions need answers before the launch sequence can lock.
Are Panini, NWSL, and NWSLPA aligned on the exact launch-day caption lock and tag list?
Is the club toolkit delivery time early enough to support Friday-through-weekend pickup?
Which placements need paid support versus pure organic lift in the first 24 hours?
What is the exact owner for every partner and league-side publish action?
Discussion
Stakeholder Comments
NWSL SocialNWSL
League team is aligned on the rollout shape. Final tag list can lock once the TSX hero reel export is approved.
NWSL SocialNWSL
League Toolkit X Post (Post 4): requesting two changes before approval. (1) The player tag list needs to be final and attached to the toolkit files before clubs can use this. (2) Fallback crops for non-16:9 club handles are still missing from the delivery folder. Once both are resolved, copy can lock.
What Happens Next
Next Steps
Lock partner signoff
Panini, NWSL, and NWSLPA clear the launch sequence against one source file, not separate channel docs.
Ship the toolkit
Distribute club-ready assets, captions, and tags before launch morning so matchweek pickup can happen without rework.
Protect the first frame
Keep the TSX reveal as the opening chapter and use the post-plan deck to control what gets posted next, by whom, and why.