Chapter 01

NWSL launch signoffCreative ReviewIn Review

PANINI x NWSL 2026 Launch

NWSL TSX Launch Week

Review the exact NWSL launch cadence, social copy, mockups, and approval lanes before anything is exported or posted.

Execute as one coordinated rollout: TSX hero reveal, league and NWSLPA amplification, then weekend club pickup with matchday framing. Every row below should remain presentation-ready without operator cleanup.

Decision line

Panini Brand Lead and TSX Partnership Lead have cleared the plan, while NWSL Social and NWSLPA Comms still need to answer.

Review packets

7 visual assets linked directly into the deck, and 1/7 posts already have locked copy.

Approval lanes

2/4

2 pending responses and 1/7 post packets cleared.

Review notes

2 comments are feeding the current version.

Support mix

$5,000

Paid media is part of the rollout mix.

Walkthrough 01

Timeline cadence

2 publish windows and 4 rollout phases make the sequence easy to present before you dive into individual posts.

Walkthrough 02

Content approvals

4 reviewer lanes are visible, with 2 still pending responses.

Walkthrough 03

Social copy bank

7 placements are grouped into one copy review pass, with 4 required-copy packets ready for lock.

Walkthrough 04

Mockups and packets

7 packets already have creative attached, and every packet includes owner, tags, reviewer ask, and publish steps.

March 11, 2026Instagram Reel, Instagram Feed, TikTok, X, LinkedInBuilt by Panini Partnerships

Instagram ReelRequired CopyMar 11, 8:00 AM

TSX Hero Reel

Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player energy, launch-week urgency, and a clean NWSL +…

Open source asset

Decision today

Panini Brand Lead and TSX Partnership Lead have cleared the plan, while NWSL Social and NWSLPA Comms still need to answer.

Approval routing

Panini Brand Lead, NWSL Social, and 2 more are in the active review loop, and Panini Social, Panini Creator Team, and 4 more carry the execution handoff.

Current review source

TSX Hero Reel is the first packet under review at Mar 11, 8:00 AM from Panini Social. Clear this slot first because downstream copy, tags, and creative all inherit from it.

TSX Hero Reel

Chapter 02

Meeting objective

Use this review to clear the launch sequence now: confirm the lead slot, lock the post owners, approve the copy rules, and mark which packets are still blocked.

Lead slot under review

TSX Hero Reel is the first packet under review at Mar 11, 8:00 AM from Panini Social. Clear this slot first because downstream copy, tags, and creative all inherit from it.

Working rule

Use one approved operating system across the rollout: the lead packet sets the copy and tag logic, support slots reinforce it, and distribution packets reuse the same rules without improvising.

Review scope

PANINI x NWSL 2026 Launch is the source plan under review. The packet covers Instagram Reel, Instagram Feed, TikTok, X, LinkedIn. Status is in review. The lineup includes 7 posts, 4 reviewers, and 3 instruction sets. Execution is shared across Panini Partnerships, Panini Social, and 5 more. Execute as one coordinated…

Launch Panini x NWSL from TSX with a hero reel, club-ready toolkit delivery, and a matchday pickup sequence that turns launch week into a lasting…

Execute as one coordinated rollout: TSX hero reveal, league and NWSLPA amplification, then weekend club pickup with matchday framing. Every row below…

Confirm final tagging, match the launch-week pacing to league social, and approve the TSX hero reel plus the matchday pickup sequence.

Panini brand, legal, and retail callouts are aligned for launch week.

Review lenses

Cadence review

Check the slot order, live time, platform, and posting owner for every launch placement before the meeting moves into copy or mockup review.

Social copy review

Read the caption, copy instructions, tags, collaborator setup, and copy-lock state in posting order so approvers can clear the sequence fast.

Mockup review

Review the actual post visuals, first frames, crops, and source links for each packet rather than talking about creative in the abstract.

Packet approval

Every post packet should show one approval owner, one current state, and one reviewer ask so nobody leaves the room guessing what still needs to clear.

Chapter 03

Cadence review

Posting cadence and owner sequence

Use this chapter to walk the rollout in order: each slot shows the platform, live time, owner, approval state, copy state, and mockup state in one scan.

Review mode

Filter the deck down to the packets that need a decision

Shown now

7 of 7 packets

Updates save to the source plan and flow into exports.

Bulk packet actions

Run the meeting one filtered packet set at a time

Visible now

7 packets

Use bulk actions when the room is aligned on the visible packet set.

Export visible PDF Export visible PowerPoint

Hero launch1 post

TSX Hero Reel

Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Owner lane: Panini Social

Objective: Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Launch support2 posts

Launch Carousel

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Owner lane: Panini Social, Panini Creator Team

Objective: Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Distribution handoff3 posts

League Toolkit X Post

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

Owner lane: NWSL Social, Partnerships Team, NWSLPA Social

Objective: Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

Carry-forward1 post

Weekend Matchday Pickup

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Owner lane: Club Social Leads

Objective: Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Wed, March 11

6 posts • 5 owners

Hero launchInstagram ReelMar 11, 8:00 AM

TSX Hero Reel

Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player energy, launch-week urgency, and…

Why this placement exists

Open the partnership with a national launch frame that every league, player, and club handle can follow without…

Owner

Panini Social

Panini Ops • Approved

Copy Setup

Required Copy

Copy Locked

Tagged / Copy Notes

@NWSL @NWSLPA

Keep the first line locked, open with TSX, and do not swap the hero tag order. This is the…

Creative / Support

$5,000

Creative Final

Launch supportInstagram FeedMar 11, 8:30 AM

Launch Carousel

Swipe through the launch-day reveal: hero card visuals, TSX energy, and the first collector call-to-action for the…

Why this placement exists

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to…

Owner

Panini Social

NWSL Social • Pending Review

Copy Setup

Required Copy

Copy In Review

Tagged / Copy Notes

@NWSL

Keep this as a short frame, no extra product jargon, and preserve the swipe prompt on the…

Creative / Support

Organic-only

Creative In Review

Launch supportTikTokMar 11, 10:00 AM

Athlete Gifting TikTok

A creator-first cut that turns media-day gifting into launch-week momentum and highlights the player-first side of the…

Why this placement exists

Add player proof so the partnership feels earned in-feed and not just announced from the brand account.

Owner

Panini Creator Team

NWSLPA Comms • Pending Review

Copy Setup

Suggested Copy

Copy In Review

Tagged / Copy Notes

@NWSL

Let the creator team keep the voice native to TikTok, but preserve first-card pride and le…

Creative / Support

Organic-only

Creative Final

Distribution handoffX / TwitterMar 11, 11:15 AM

League Toolkit X Post

The league toolkit is live with post-ready launch assets, matchweek pickup guidance, and a consistent collector story…

Why this placement exists

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or…

Owner

NWSL Social

NWSL Social • Changes Requested

Copy Setup

Required Copy

Draft Copy

Tagged / Copy Notes

@NWSL

Keep the toolkit language functional and direct. This post should read like a handoff, not…

Creative / Support

Organic-only

Creative Missing

Distribution handoffLinkedInMar 11, 1:00 PM

Partner LinkedIn Recap

A partnership-facing recap that frames the launch as a premium cross-channel rollout built for brand, league, and…

Why this placement exists

Translate launch energy into a partner-safe business narrative leadership can reshare without losing the season-long…

Owner

Partnerships Team

Panini Partnerships • Pending Review

Copy Setup

Suggested Copy

Draft Copy

Tagged / Copy Notes

None listed

Lead with partnership scale, season runway, and collector relevance. Keep it stakeholder-s…

Creative / Support

Organic-only

Creative In Progress

Distribution handoffInstagram FeedMar 11, 3:00 PM

NWSLPA Amplification

Amplify the launch through the player association voice, reinforcing the collector story with player-led credibility and…

Why this placement exists

Push the launch through the player association handle so the partnership feels jointly carried, not just brand-led.

Owner

NWSLPA Social

NWSLPA Comms • Pending Review

Copy Setup

Required Copy

Copy In Review

Tagged / Copy Notes

@NWSLPA

Keep the caption player-first, emphasize representation, and do not let product language o…

Creative / Support

Organic-only

Creative In Review

Fri, March 13

1 post • 1 owner

Carry-forwardInstagram FeedMar 13, 9:00 AM

Weekend Matchday Pickup

Carry launch week into weekend matchday with a collector ritual frame that gives clubs a clean story to localize and…

Why this placement exists

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Owner

Club Social Leads

League Social • Not Requested

Copy Setup

Suggested Copy

Draft Copy

Tagged / Copy Notes

@NWSL

Let clubs adapt the local voice, but preserve the matchday-ritual framing and keep the par…

Creative / Support

Organic-only

Creative In Progress

Chapter 04

Mockup review

Every post mockup in posting order

This chapter is for content review. Inspect the actual post visuals, source files, copy-lock state, and reviewer asks packet by packet before anything gets approved.

Slot 01Hero launchCreative FinalPost approved

Instagram Reel • Mar 11, 8:00 AM

Panini Social

Instagram Reel

Hero launchLive MockupRequired Copy

Save

Short-Form Preview

Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player en…

Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Tap to watch@NWSL @NWSLPA

Mockup review

Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Reviewer ask

Can we lock this hero caption, tag order, and reel crop as the final source asset for all downstream handoffs? Yes / No / Changes needed.

Owner

Panini Social

Approval

Panini Ops

Approved

Copy lock

Copy Locked

Source file

Linked in packet

Open source asset

Slot 02Launch supportCreative In ReviewPending post approval

Instagram Feed • Mar 11, 8:30 AM

Panini Social

Instagram Feed

Required Copy

@paninisocialMar 11, 8:30 AM

Liked by Panini Community and partner handles

Swipe through the launch-day reveal: hero card visuals, TSX energy, and the first collector call-to-action for the Panini x NWSL rollout.

What this post needs to do

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Collab @NWSL@NWSL

@NWSL

Mockup review

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Reviewer ask

Is the carousel frame order correct, and should the TSX reveal remain the first visual fans see before clubs repost? Approve order / Request changes.

Owner

Panini Social

Approval

NWSL Social

Pending Review

Copy lock

Copy In Review

Source file

Linked in packet

Open source asset

Slot 03Launch supportCreative FinalPending post approval

TikTok • Mar 11, 10:00 AM

Panini Creator Team

TikTok

Launch supportLive MockupSuggested Copy

Save

Short-Form Preview

A creator-first cut that turns media-day gifting into launch-week momentum and highlights…

Add player proof so the partnership feels earned in-feed and not just announced from the brand account.

Tap to watch@NWSL

Mockup review

Add player proof so the partnership feels earned in-feed and not just announced from the brand account.

Reviewer ask

Does the caption lead with representation and first-card pride over product language? Approve tone / Flag specific lines to revise.

Owner

Panini Creator Team

Approval

NWSLPA Comms

Pending Review

Copy lock

Copy In Review

Source file

Linked in packet

Open source asset

Slot 04Distribution handoffCreative MissingChanges requested

X / Twitter • Mar 11, 11:15 AM

NWSL Social

X / Twitter

Mar 11, 11:15 AMDistribution handoff

@nwslsocial•Required Copy

The league toolkit is live with post-ready launch assets, matchweek pickup guidance, and a consistent collector story for clubs.

What this post needs to do

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

@NWSLOrganic-only

View

Repost

Mockup review

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

Reviewer ask

Once the final player tag list and fallback crops are attached, can this toolkit copy be approved for club distribution? Approve / Revise copy / Still blocked on assets.

Owner

NWSL Social

Approval

NWSL Social

Changes Requested

Copy lock

Draft Copy

Source file

Linked in packet

Open source asset

Slot 05Distribution handoffCreative In ProgressPending post approval

LinkedIn • Mar 11, 1:00 PM

Partnerships Team

Mar 11, 1:00 PMDistribution handoff

@partnershipsteam•Suggested Copy

A partnership-facing recap that frames the launch as a premium cross-channel rollout built for brand, league, and collector audiences.

What this post needs to do

Translate launch energy into a partner-safe business narrative leadership can reshare without losing the season-long story.

Tags pendingOrganic-only

View

Repost

Mockup review

Translate launch energy into a partner-safe business narrative leadership can reshare without losing the season-long story.

Reviewer ask

Is the business framing strong enough for leadership reshare, and does the season roadmap read as credible? Approve / Suggest edits.

Owner

Partnerships Team

Approval

Panini Partnerships

Pending Review

Copy lock

Draft Copy

Source file

Linked in packet

Open source asset

Slot 06Distribution handoffCreative In ReviewPending post approval

Instagram Feed • Mar 11, 3:00 PM

NWSLPA Social

Instagram Feed

Required Copy

@nwslpasocialMar 11, 3:00 PM

Liked by Panini Community and partner handles

Amplify the launch through the player association voice, reinforcing the collector story with player-led credibility and distribution.

What this post needs to do

Push the launch through the player association handle so the partnership feels jointly carried, not just brand-led.

Collab @PaniniAmerica@NWSLPA

@NWSLPA

Mockup review

Push the launch through the player association handle so the partnership feels jointly carried, not just brand-led.

Reviewer ask

Does this post feel native to the NWSLPA handle, and are the partner tags and player-first tone correct? Approve / Request changes.

Owner

NWSLPA Social

Approval

NWSLPA Comms

Pending Review

Copy lock

Copy In Review

Source file

Linked in packet

Open source asset

Slot 07Carry-forwardCreative In ProgressApproval routing not started

Instagram Feed • Mar 13, 9:00 AM

Club Social Leads

Instagram Feed

Suggested Copy

@clubsocialleadsMar 13, 9:00 AM

Liked by Panini Community and partner handles

Carry launch week into weekend matchday with a collector ritual frame that gives clubs a clean story to localize and extend.

What this post needs to do

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Primary post@NWSL

@NWSL

Mockup review

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Reviewer ask

Once toolkit files lock, does this carry-forward post still read as part of the launch story or does it feel like a separate campaign? Connected / Needs bridge copy.

Owner

Club Social Leads

Approval

League Social

Not Requested

Copy lock

Draft Copy

Source file

Linked in packet

Open source asset

Chapter 05

Approval routing

Who approves what and what is still open

Use this chapter to show reviewer status, active blockers, and the exact next action needed to move each packet toward approval.

Partial clearance

Approved by Panini Brand Lead and TSX Partnership Lead while NWSL Social and NWSLPA Comms still need to answer.

Primary instruction

Confirm final tagging, match the launch-week pacing to league social, and approve the TSX hero reel plus the matchday pickup sequence.

NWSL Social

Open blockers

NWSL Social flagged "League Toolkit X Post (Post 4): requesting two changes before approval. (1) The player tag list needs to be final and attached to the toolkit files before…

Approval queue

Every reviewer, status, and open ask in one pass

Use this table during the meeting so approvers can see who owns each answer, what they are checking, and what still needs a response.

Panini Brand Lead

Brand Approval

Approved

Panini brand, legal, and retail callouts are aligned for launch week.

Requested: Mar 8, 7:30 PM

Latest state: Mar 8, 8:10 PM

Cleared Mar 8, 8:10 PM. Keep this source file stable for handoff.

NWSL Social

League Social

Pending

Confirm final tagging, match the launch-week pacing to league social, and approve the TSX hero reel plus the matchday pickup sequence.

Requested: Mar 8, 7:30 PM

Latest state: Awaiting response

Waiting on an answer since Mar 8, 7:30 PM.

NWSLPA Comms

Players Association

Pending

Validate player-association copy, confirm the gifting and collector-language guardrails, and clear the amplification handoff for launch day.

Requested: Mar 8, 7:30 PM

Latest state: Awaiting response

Waiting on an answer since Mar 8, 7:30 PM.

TSX Partnership Lead

Event Partner

Approved

Confirm the TSX venue mention, approve the launch-window timing, and align the event-partner amplification moments with the day-one rollout.

Requested: Mar 8, 7:30 PM

Latest state: Mar 8, 8:10 PM

Cleared Mar 8, 8:10 PM. Keep this source file stable for handoff.

Blockers and dependencies

Open blockers

1 placement is still missing tag instructions; 1 slot has no linked asset yet; 6 slots still need post-level approval clearance; 6 placements still have unlocked copy

Latest instruction

Confirm final tagging, match the launch-week pacing to league social, and approve the TSX hero reel plus the matchday pickup sequence.

NWSL Social

Lead slot

TSX Hero Reel is the first packet under review at Mar 11, 8:00 AM from Panini Social. Clear this slot first because downstream copy, tags, and creative all inherit from it.

Decision checklist

Clear open approvals

NWSL Social and NWSLPA Comms

Close the open reviewer loop so every post packet shows an explicit answer before export.

Lock packet details

Panini Social, Panini Creator Team, and 4 more

1 placement is still missing tag instructions

Export one final packet

Panini Brand Lead, NWSL Social, and 2 more

Once the hero slot, social copy, and mockups are cleared, export the same approved packet to Panini, NWSL, NWSLPA, and partner teams.

Review comments

League team is aligned on the rollout shape. Final tag list can lock once the TSX hero reel export is approved.

League Toolkit X Post (Post 4): requesting two changes before approval. (1) The player tag list needs to be final and attached to the…

Panini brand, legal, and retail callouts are aligned for launch week.

Awaiting confirmation on league tag list, club toolkit framing, and launch-day posting cadence. The League Toolkit X Post needs revised copy…

Chapter 06

Content review

Social copy, tags, and final publish packets

This chapter is the content-review surface. Walk the copy bank first, then use the full packets to confirm instructions, tags, collaborator setup, and publish order.

Post-by-post cadence

Walk the exact sequence before you drop into the full packets

This is the fastest way to present the rollout. Every visible post is ordered, time-stamped, assigned, and paired with copy and mockup status.

Slot 01Hero launchInstagram ReelPost approved

Mar 11, 8:00 AM

TSX Hero Reel

Why this post exists

Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Copy preview

Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player energy, launch-week urgency, and a clean NWSL + NWSLPA tag lock.

Owner

Panini Social

Panini Ops • Approved

Copy state

Copy Locked

Required Copy

Mockup state

Creative Final

$5,000

Tags + instruction

@NWSL @NWSLPA

Keep the first line locked, open with TSX, and do not swap the hero tag order. This is the…

Slot 02Launch supportInstagram FeedPending post approval

Mar 11, 8:30 AM

Launch Carousel

Why this post exists

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Copy preview

Swipe through the launch-day reveal: hero card visuals, TSX energy, and the first collector call-to-action for the Panini x NWSL rollout.

Owner

Panini Social

NWSL Social • Pending Review

Copy state

Copy In Review

Required Copy

Mockup state

Creative In Review

Organic-only

Tags + instruction

@NWSL

Keep this as a short frame, no extra product jargon, and preserve the swipe prompt on the…

Slot 03Launch supportTikTokPending post approval

Mar 11, 10:00 AM

Athlete Gifting TikTok

Why this post exists

Add player proof so the partnership feels earned in-feed and not just announced from the brand account.

Copy preview

A creator-first cut that turns media-day gifting into launch-week momentum and highlights the player-first side of the partnership.

Owner

Panini Creator Team

NWSLPA Comms • Pending Review

Copy state

Copy In Review

Suggested Copy

Mockup state

Creative Final

Organic-only

Tags + instruction

@NWSL

Let the creator team keep the voice native to TikTok, but preserve first-card pride and le…

Slot 04Distribution handoffX / TwitterChanges requested

Mar 11, 11:15 AM

League Toolkit X Post

Why this post exists

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

Copy preview

The league toolkit is live with post-ready launch assets, matchweek pickup guidance, and a consistent collector story for clubs.

Owner

NWSL Social

NWSL Social • Changes Requested

Copy state

Draft Copy

Required Copy

Mockup state

Creative Missing

Organic-only

Tags + instruction

@NWSL

Keep the toolkit language functional and direct. This post should read like a handoff, not…

Slot 05Distribution handoffLinkedInPending post approval

Mar 11, 1:00 PM

Partner LinkedIn Recap

Why this post exists

Translate launch energy into a partner-safe business narrative leadership can reshare without losing the season-long story.

Copy preview

A partnership-facing recap that frames the launch as a premium cross-channel rollout built for brand, league, and collector audiences.

Owner

Partnerships Team

Panini Partnerships • Pending Review

Copy state

Draft Copy

Suggested Copy

Mockup state

Creative In Progress

Organic-only

Tags + instruction

No tagged accounts listed

Lead with partnership scale, season runway, and collector relevance. Keep it stakeholder-s…

Slot 06Distribution handoffInstagram FeedPending post approval

Mar 11, 3:00 PM

NWSLPA Amplification

Why this post exists

Push the launch through the player association handle so the partnership feels jointly carried, not just brand-led.

Copy preview

Amplify the launch through the player association voice, reinforcing the collector story with player-led credibility and distribution.

Owner

NWSLPA Social

NWSLPA Comms • Pending Review

Copy state

Copy In Review

Required Copy

Mockup state

Creative In Review

Organic-only

Tags + instruction

@NWSLPA

Keep the caption player-first, emphasize representation, and do not let product language o…

Slot 07Carry-forwardInstagram FeedApproval routing not started

Mar 13, 9:00 AM

Weekend Matchday Pickup

Why this post exists

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Copy preview

Carry launch week into weekend matchday with a collector ritual frame that gives clubs a clean story to localize and extend.

Owner

Club Social Leads

League Social • Not Requested

Copy state

Draft Copy

Suggested Copy

Mockup state

Creative In Progress

Organic-only

Tags + instruction

@NWSL

Let clubs adapt the local voice, but preserve the matchday-ritual framing and keep the par…

Social copy bank

Review the copy, tags, and reviewer asks before packet-by-packet detail

This is the fast pass for meetings. Review every post in sequence without dropping into the full packet until someone wants to inspect the exact mockup or instructions.

Post 01Hero launchInstagram ReelPost approved

TSX Hero Reel

Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Social copy

Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player energy, launch-week urgency, and a clean NWSL + NWSLPA tag lock.

Copy instructions

Keep the first line locked, open with TSX, and do not swap the hero tag order. This is the source caption all downstream handles should echo.

Go live

Mar 11, 8:00 AM

Panini Social publishes this slot.

Approval

Panini Ops

Approved

Copy + creative

Copy Locked

Creative Final

Tags + reviewer ask

@NWSL @NWSLPA

Can we lock this hero caption, tag order, and reel crop as the final source asset for all downstream handoffs? Yes / No / Changes needed.

Post 02Launch supportInstagram FeedPending post approval

Launch Carousel

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Social copy

Swipe through the launch-day reveal: hero card visuals, TSX energy, and the first collector call-to-action for the Panini x NWSL rollout.

Copy instructions

Keep this as a short frame, no extra product jargon, and preserve the swipe prompt on the second beat.

Go live

Mar 11, 8:30 AM

Panini Social publishes this slot.

Approval

NWSL Social

Pending Review

Copy + creative

Copy In Review

Creative In Review

Tags + reviewer ask

@NWSL

Is the carousel frame order correct, and should the TSX reveal remain the first visual fans see before clubs repost? Approve order / Request changes.

Post 03Launch supportTikTokPending post approval

Athlete Gifting TikTok

Add player proof so the partnership feels earned in-feed and not just announced from the brand account.

Social copy

A creator-first cut that turns media-day gifting into launch-week momentum and highlights the player-first side of the partnership.

Copy instructions

Let the creator team keep the voice native to TikTok, but preserve first-card pride and league-launch language in the caption.

Go live

Mar 11, 10:00 AM

Panini Creator Team publishes this slot.

Approval

NWSLPA Comms

Pending Review

Copy + creative

Copy In Review

Creative Final

Tags + reviewer ask

@NWSL

Does the caption lead with representation and first-card pride over product language? Approve tone / Flag specific lines to revise.

Post 04Distribution handoffX / TwitterChanges requested

League Toolkit X Post

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

Social copy

The league toolkit is live with post-ready launch assets, matchweek pickup guidance, and a consistent collector story for clubs.

Copy instructions

Keep the toolkit language functional and direct. This post should read like a handoff, not a second hero reveal.

Go live

Mar 11, 11:15 AM

NWSL Social publishes this slot.

Approval

NWSL Social

Changes Requested

Copy + creative

Draft Copy

Creative Missing

Tags + reviewer ask

@NWSL

Once the final player tag list and fallback crops are attached, can this toolkit copy be approved for club distribution? Approve / Revise copy / Still blocked on assets.

Post 05Distribution handoffLinkedInPending post approval

Partner LinkedIn Recap

Translate launch energy into a partner-safe business narrative leadership can reshare without losing the season-long story.

Social copy

A partnership-facing recap that frames the launch as a premium cross-channel rollout built for brand, league, and collector audiences.

Copy instructions

Lead with partnership scale, season runway, and collector relevance. Keep it stakeholder-safe and avoid internal ops language.

Go live

Mar 11, 1:00 PM

Partnerships Team publishes this slot.

Approval

Panini Partnerships

Pending Review

Copy + creative

Draft Copy

Creative In Progress

Tags + reviewer ask

No tagged accounts listed

Is the business framing strong enough for leadership reshare, and does the season roadmap read as credible? Approve / Suggest edits.

Post 06Distribution handoffInstagram FeedPending post approval

NWSLPA Amplification

Push the launch through the player association handle so the partnership feels jointly carried, not just brand-led.

Social copy

Amplify the launch through the player association voice, reinforcing the collector story with player-led credibility and distribution.

Copy instructions

Keep the caption player-first, emphasize representation, and do not let product language overpower the athlete voice.

Go live

Mar 11, 3:00 PM

NWSLPA Social publishes this slot.

Approval

NWSLPA Comms

Pending Review

Copy + creative

Copy In Review

Creative In Review

Tags + reviewer ask

@NWSLPA

Does this post feel native to the NWSLPA handle, and are the partner tags and player-first tone correct? Approve / Request changes.

Post 07Carry-forwardInstagram FeedApproval routing not started

Weekend Matchday Pickup

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Social copy

Carry launch week into weekend matchday with a collector ritual frame that gives clubs a clean story to localize and extend.

Copy instructions

Let clubs adapt the local voice, but preserve the matchday-ritual framing and keep the partnership tags intact.

Go live

Mar 13, 9:00 AM

Club Social Leads publishes this slot.

Approval

League Social

Not Requested

Copy + creative

Draft Copy

Creative In Progress

Tags + reviewer ask

@NWSL

Once toolkit files lock, does this carry-forward post still read as part of the launch story or does it feel like a separate campaign? Connected / Needs bridge copy.

Packet readiness

One checklist view before you inspect the full packets

This is the quick check for the room. If these boxes are still orange, the matching packet below is not ready to export.

Creative packet

7/7 posts have final creative attached.

Posting handles

7/7 posts have a posting owner assigned.

Go-live times

7/7 posts have a locked publish time.

Caption load

1/7 posts already have locked copy.

Tags + collaborator

6/7 posts include tag instructions.

Approvals

2/4 reviewer responses are back. 1/7 posts have packet-level approval.

Post 01Hero launchInstagram ReelCopy LockedCreative FinalReady to export

Mar 11, 8:00 AM

TSX Hero Reel

Keep the first line locked, open with TSX, and do not swap the hero tag order. This is the source caption all downstream handles should echo.

Approval lane

Panini Ops

Approved

Panini Social

Instagram Reel

Hero launchLive MockupRequired Copy

Save

Short-Form Preview

Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player en…

Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Tap to watch@NWSL @NWSLPA

Why this post exists

TSX Hero Reel is the opening shot that every later placement should echo, not compete with.

Review state

Post approved

Panini Ops has cleared this packet for handoff.

Blocking issues

Ready to export.

Packet actions

Use these controls during review, then export once the packet is green across approval, copy, and creative.

Live sync

Approval decision

Copy lock

Creative state

All required packet fields are present for export when statuses are green.

Packet comments

Keep packet-specific asks, blockers, and approval feedback attached to the exact slot under review.

0 notes

No packet-specific notes yet. Use this thread for exact crop, copy, or tag feedback on this slot.

Saved notes persist on the live plan and feed the approval trail.

What this post needs to do

Open the partnership with a national launch frame that every league, player, and club handle can follow without rewriting the story.

Reviewer ask

Can we lock this hero caption, tag order, and reel crop as the final source asset for all downstream handoffs? Yes / No / Changes needed.

Social copy and instructions

Launch PANINI x NWSL from TSX. The league-wide collector moment starts now, with player energy, launch-week urgency, and a clean NWSL + NWSLPA tag lock.

Copy instructions

Keep the first line locked, open with TSX, and do not swap the hero tag order. This is the source caption all downstream handles should echo.

Posting setup

From

Panini Social

$5,000

Tags

@NWSL @NWSLPA

Collaborator: @NWSL

Approval owner

Panini Ops

Approved

Publish state

Copy Locked

Creative Final

Publish steps

Open the source asset and confirm the final creative version.

Publish from Panini Social.

Keep the first line locked, open with TSX, and do not swap the hero tag order. This is the source caption all downstream handles should echo.

Tag @NWSL @NWSLPA and invite @NWSL as collaborator if supported.

Panini Ops owns approval for this slot. Can we lock this hero caption, tag order, and reel crop as the final source asset for all downstream handoffs? Yes / No / Changes needed.

Go live Mar 11, 8:00 AM and paste the live URL back into the plan once it is published.

Readiness checks

Source creative

Final creative is linked and marked ready.

Publish from

Panini Social

Go live

Mar 11, 8:00 AM

Caption

Required Copy is loaded. Copy is locked.

Tags + collaborator

Tag @NWSL @NWSLPA • Collaborator: @NWSL

Approval lane

Panini Ops • Approved

Open source asset

Post 02Launch supportInstagram FeedCopy In ReviewCreative In ReviewNeeds review

Mar 11, 8:30 AM

Launch Carousel

Keep this as a short frame, no extra product jargon, and preserve the swipe prompt on the second beat.

Approval lane

NWSL Social

Pending Review

Panini Social

Instagram Feed

Required Copy

@paninisocialMar 11, 8:30 AM

Liked by Panini Community and partner handles

Swipe through the launch-day reveal: hero card visuals, TSX energy, and the first collector call-to-action for the Panini x NWSL rollout.

What this post needs to do

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Collab @NWSL@NWSL

@NWSL

Why this post exists

Launch Carousel keeps momentum high while reinforcing the same approved launch story from a new surface.

Review state

Pending post approval

NWSL Social is the active reviewer for this packet and still needs to answer.

Blocking issues

Approval: Pending Review • Copy: Copy In Review • Creative: Creative In Review

Packet actions

Use these controls during review, then export once the packet is green across approval, copy, and creative.

Live sync

Approval decision

Copy lock

Creative state

All required packet fields are present for export when statuses are green.

Packet comments

Keep packet-specific asks, blockers, and approval feedback attached to the exact slot under review.

0 notes

No packet-specific notes yet. Use this thread for exact crop, copy, or tag feedback on this slot.

Saved notes persist on the live plan and feed the approval trail.

What this post needs to do

Turn the hero announcement into a fast-moving opening-week sequence and give viewers a direct bridge from reveal to season story.

Reviewer ask

Is the carousel frame order correct, and should the TSX reveal remain the first visual fans see before clubs repost? Approve order / Request changes.

Social copy and instructions

Swipe through the launch-day reveal: hero card visuals, TSX energy, and the first collector call-to-action for the Panini x NWSL rollout.

Copy instructions

Keep this as a short frame, no extra product jargon, and preserve the swipe prompt on the second beat.

Posting setup

From

Panini Social

Organic-only

Tags

@NWSL

Collaborator: @NWSL

Approval owner

NWSL Social

Pending Review

Publish state

Copy In Review

Creative In Review

Publish steps

Open the source asset and confirm the final creative version.

Publish from Panini Social.

Keep this as a short frame, no extra product jargon, and preserve the swipe prompt on the second beat.

Tag @NWSL and invite @NWSL as collaborator if supported.

NWSL Social owns approval for this slot. Is the carousel frame order correct, and should the TSX reveal remain the first visual fans see before clubs repost? Approve order / Request changes.

Go live Mar 11, 8:30 AM and paste the live URL back into the plan once it is published.

Readiness checks

Source creative

Creative is attached but still in review.

Publish from

Panini Social

Go live

Mar 11, 8:30 AM

Caption

Required Copy is loaded. Copy is still in review.

Tags + collaborator

Tag @NWSL • Collaborator: @NWSL

Approval lane

NWSL Social • Pending Review

Open source asset

Post 03Launch supportTikTokCopy In ReviewCreative FinalNeeds review

Mar 11, 10:00 AM

Athlete Gifting TikTok

Let the creator team keep the voice native to TikTok, but preserve first-card pride and league-launch language in the caption.

Approval lane

NWSLPA Comms

Pending Review

Panini Creator Team

TikTok

Launch supportLive MockupSuggested Copy

Save

Short-Form Preview

A creator-first cut that turns media-day gifting into launch-week momentum and highlights…

Add player proof so the partnership feels earned in-feed and not just announced from the brand account.

Tap to watch@NWSL

Why this post exists

Athlete Gifting TikTok keeps momentum high while reinforcing the same approved launch story from a new surface.

Review state

Pending post approval

NWSLPA Comms is the active reviewer for this packet and still needs to answer.

Blocking issues

Approval: Pending Review • Copy: Copy In Review

Packet actions

Use these controls during review, then export once the packet is green across approval, copy, and creative.

Live sync

Approval decision

Copy lock

Creative state

All required packet fields are present for export when statuses are green.

Packet comments

Keep packet-specific asks, blockers, and approval feedback attached to the exact slot under review.

0 notes

No packet-specific notes yet. Use this thread for exact crop, copy, or tag feedback on this slot.

Saved notes persist on the live plan and feed the approval trail.

What this post needs to do

Add player proof so the partnership feels earned in-feed and not just announced from the brand account.

Reviewer ask

Does the caption lead with representation and first-card pride over product language? Approve tone / Flag specific lines to revise.

Social copy and instructions

A creator-first cut that turns media-day gifting into launch-week momentum and highlights the player-first side of the partnership.

Copy instructions

Let the creator team keep the voice native to TikTok, but preserve first-card pride and league-launch language in the caption.

Posting setup

From

Panini Creator Team

Organic-only

Tags

@NWSL

Collaborator: @NWSLPA

Approval owner

NWSLPA Comms

Pending Review

Publish state

Copy In Review

Creative Final

Publish steps

Open the source asset and confirm the final creative version.

Publish from Panini Creator Team.

Let the creator team keep the voice native to TikTok, but preserve first-card pride and league-launch language in the caption.

Tag @NWSL and invite @NWSLPA as collaborator if supported.

NWSLPA Comms owns approval for this slot. Does the caption lead with representation and first-card pride over product language? Approve tone / Flag specific lines to revise.

Go live Mar 11, 10:00 AM and paste the live URL back into the plan once it is published.

Readiness checks

Source creative

Final creative is linked and marked ready.

Publish from

Panini Creator Team

Go live

Mar 11, 10:00 AM

Caption

Suggested Copy is loaded. Copy is still in review.

Tags + collaborator

Tag @NWSL • Collaborator: @NWSLPA

Approval lane

NWSLPA Comms • Pending Review

Open source asset

Post 04Distribution handoffX / TwitterDraft CopyCreative MissingNeeds review

Mar 11, 11:15 AM

League Toolkit X Post

Keep the toolkit language functional and direct. This post should read like a handoff, not a second hero reveal.

Approval lane

NWSL Social

Changes Requested

NWSL Social

X / Twitter

Mar 11, 11:15 AMDistribution handoff

@nwslsocial•Required Copy

The league toolkit is live with post-ready launch assets, matchweek pickup guidance, and a consistent collector story for clubs.

What this post needs to do

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

@NWSLOrganic-only

View

Repost

Why this post exists

League Toolkit X Post is where the story becomes operational: league, partner, or toolkit handles can pick it up without inventing a new frame.

Review state

Changes requested

NWSL Social still needs revisions on this slot before it can move to publish.

Blocking issues

Approval: Changes Requested • Copy: Draft Copy • Creative: Creative Missing

Packet actions

Use these controls during review, then export once the packet is green across approval, copy, and creative.

Live sync

Approval decision

Copy lock

Creative state

All required packet fields are present for export when statuses are green.

Packet comments

Keep packet-specific asks, blockers, and approval feedback attached to the exact slot under review.

0 notes

No packet-specific notes yet. Use this thread for exact crop, copy, or tag feedback on this slot.

Saved notes persist on the live plan and feed the approval trail.

What this post needs to do

Turn the hero story into a usable club toolkit so local handles can post in sequence without inventing new language or tag logic.

Reviewer ask

Once the final player tag list and fallback crops are attached, can this toolkit copy be approved for club distribution? Approve / Revise copy / Still blocked on assets.

Social copy and instructions

The league toolkit is live with post-ready launch assets, matchweek pickup guidance, and a consistent collector story for clubs.

Copy instructions

Keep the toolkit language functional and direct. This post should read like a handoff, not a second hero reveal.

Posting setup

From

NWSL Social

Organic-only

Tags

@NWSL

Collaborator: No collaborator

Approval owner

NWSL Social

Changes Requested

Publish state

Draft Copy

Creative Missing

Publish steps

Open the source asset and confirm the final creative version.

Publish from NWSL Social.

Keep the toolkit language functional and direct. This post should read like a handoff, not a second hero reveal.

Tag @NWSL.

NWSL Social owns approval for this slot. Once the final player tag list and fallback crops are attached, can this toolkit copy be approved for club distribution? Approve / Revise copy / Still blocked on assets.

Go live Mar 11, 11:15 AM and paste the live URL back into the plan once it is published.

Readiness checks

Source creative

Attach the final creative file before sending this packet.

Publish from

NWSL Social

Go live

Mar 11, 11:15 AM

Caption

Required Copy is loaded. Copy still needs final lock.

Tags + collaborator

Tag @NWSL • No collaborator set

Approval lane

NWSL Social • Changes Requested

Open source asset

Post 05Distribution handoffLinkedInDraft CopyCreative In ProgressNeeds review

Mar 11, 1:00 PM

Partner LinkedIn Recap

Lead with partnership scale, season runway, and collector relevance. Keep it stakeholder-safe and avoid internal ops language.

Approval lane

Panini Partnerships

Pending Review

Partnerships Team

Mar 11, 1:00 PMDistribution handoff

@partnershipsteam•Suggested Copy

A partnership-facing recap that frames the launch as a premium cross-channel rollout built for brand, league, and collector audiences.

What this post needs to do

Translate launch energy into a partner-safe business narrative leadership can reshare without losing the season-long story.

Tags pendingOrganic-only

View

Repost

Why this post exists

Partner LinkedIn Recap is where the story becomes operational: league, partner, or toolkit handles can pick it up without inventing a new frame.

Review state

Pending post approval

Panini Partnerships is the active reviewer for this packet and still needs to answer.

Blocking issues

Approval: Pending Review • Copy: Draft Copy • Creative: Creative In Progress • Tags missing

Packet actions

Use these controls during review, then export once the packet is green across approval, copy, and creative.

Live sync

Approval decision

Copy lock

Creative state

Owner, timing, tags, copy, and creative all need to be present before this packet can be marked export-ready.

Packet comments

Keep packet-specific asks, blockers, and approval feedback attached to the exact slot under review.

0 notes

No packet-specific notes yet. Use this thread for exact crop, copy, or tag feedback on this slot.

Saved notes persist on the live plan and feed the approval trail.

What this post needs to do

Translate launch energy into a partner-safe business narrative leadership can reshare without losing the season-long story.

Reviewer ask

Is the business framing strong enough for leadership reshare, and does the season roadmap read as credible? Approve / Suggest edits.

Social copy and instructions

A partnership-facing recap that frames the launch as a premium cross-channel rollout built for brand, league, and collector audiences.

Copy instructions

Lead with partnership scale, season runway, and collector relevance. Keep it stakeholder-safe and avoid internal ops language.

Posting setup

From

Partnerships Team

Organic-only

Tags

No tagged accounts listed

Collaborator: @NWSL

Approval owner

Panini Partnerships

Pending Review

Publish state

Draft Copy

Creative In Progress

Publish steps

Open the source asset and confirm the final creative version.

Publish from Partnerships Team.

Lead with partnership scale, season runway, and collector relevance. Keep it stakeholder-safe and avoid internal ops language.

Confirm the final tagged accounts before publishing.

Panini Partnerships owns approval for this slot. Is the business framing strong enough for leadership reshare, and does the season roadmap read as credible? Approve / Suggest edits.

Go live Mar 11, 1:00 PM and paste the live URL back into the plan once it is published.

Readiness checks

Source creative

Creative is in progress and still needs final review.

Publish from

Partnerships Team

Go live

Mar 11, 1:00 PM

Caption

Suggested Copy is loaded. Copy still needs final lock.

Tags + collaborator

No tagged accounts listed yet • Collaborator: @NWSL

Approval lane

Panini Partnerships • Pending Review

Open source asset

Post 06Distribution handoffInstagram FeedCopy In ReviewCreative In ReviewNeeds review

Mar 11, 3:00 PM

NWSLPA Amplification

Keep the caption player-first, emphasize representation, and do not let product language overpower the athlete voice.

Approval lane

NWSLPA Comms

Pending Review

NWSLPA Social

Instagram Feed

Required Copy

@nwslpasocialMar 11, 3:00 PM

Liked by Panini Community and partner handles

Amplify the launch through the player association voice, reinforcing the collector story with player-led credibility and distribution.

What this post needs to do

Push the launch through the player association handle so the partnership feels jointly carried, not just brand-led.

Collab @PaniniAmerica@NWSLPA

@NWSLPA

Why this post exists

NWSLPA Amplification is where the story becomes operational: league, partner, or toolkit handles can pick it up without inventing a new frame.

Review state

Pending post approval

NWSLPA Comms is the active reviewer for this packet and still needs to answer.

Blocking issues

Approval: Pending Review • Copy: Copy In Review • Creative: Creative In Review

Packet actions

Use these controls during review, then export once the packet is green across approval, copy, and creative.

Live sync

Approval decision

Copy lock

Creative state

All required packet fields are present for export when statuses are green.

Packet comments

Keep packet-specific asks, blockers, and approval feedback attached to the exact slot under review.

0 notes

No packet-specific notes yet. Use this thread for exact crop, copy, or tag feedback on this slot.

Saved notes persist on the live plan and feed the approval trail.

What this post needs to do

Push the launch through the player association handle so the partnership feels jointly carried, not just brand-led.

Reviewer ask

Does this post feel native to the NWSLPA handle, and are the partner tags and player-first tone correct? Approve / Request changes.

Social copy and instructions

Amplify the launch through the player association voice, reinforcing the collector story with player-led credibility and distribution.

Copy instructions

Keep the caption player-first, emphasize representation, and do not let product language overpower the athlete voice.

Posting setup

From

NWSLPA Social

Organic-only

Tags

@NWSLPA

Collaborator: @PaniniAmerica

Approval owner

NWSLPA Comms

Pending Review

Publish state

Copy In Review

Creative In Review

Publish steps

Open the source asset and confirm the final creative version.

Publish from NWSLPA Social.

Keep the caption player-first, emphasize representation, and do not let product language overpower the athlete voice.

Tag @NWSLPA and invite @PaniniAmerica as collaborator if supported.

NWSLPA Comms owns approval for this slot. Does this post feel native to the NWSLPA handle, and are the partner tags and player-first tone correct? Approve / Request changes.

Go live Mar 11, 3:00 PM and paste the live URL back into the plan once it is published.

Readiness checks

Source creative

Creative is attached but still in review.

Publish from

NWSLPA Social

Go live

Mar 11, 3:00 PM

Caption

Required Copy is loaded. Copy is still in review.

Tags + collaborator

Tag @NWSLPA • Collaborator: @PaniniAmerica

Approval lane

NWSLPA Comms • Pending Review

Open source asset

Post 07Carry-forwardInstagram FeedDraft CopyCreative In ProgressNeeds review

Mar 13, 9:00 AM

Weekend Matchday Pickup

Let clubs adapt the local voice, but preserve the matchday-ritual framing and keep the partnership tags intact.

Approval lane

League Social

Not Requested

Club Social Leads

Instagram Feed

Suggested Copy

@clubsocialleadsMar 13, 9:00 AM

Liked by Panini Community and partner handles

Carry launch week into weekend matchday with a collector ritual frame that gives clubs a clean story to localize and extend.

What this post needs to do

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Primary post@NWSL

@NWSL

Why this post exists

Weekend Matchday Pickup turns the launch into matchweek proof and shows the campaign can keep working after day one.

Review state

Approval routing not started

League Social should be the explicit reviewer before this packet is treated as final.

Blocking issues

Approval: Not Requested • Copy: Draft Copy • Creative: Creative In Progress

Packet actions

Use these controls during review, then export once the packet is green across approval, copy, and creative.

Live sync

Approval decision

Copy lock

Creative state

All required packet fields are present for export when statuses are green.

Packet comments

Keep packet-specific asks, blockers, and approval feedback attached to the exact slot under review.

0 notes

No packet-specific notes yet. Use this thread for exact crop, copy, or tag feedback on this slot.

Saved notes persist on the live plan and feed the approval trail.

What this post needs to do

Carry the launch into matchweek behavior so the partnership reads as a season engine instead of a one-day announcement.

Reviewer ask

Once toolkit files lock, does this carry-forward post still read as part of the launch story or does it feel like a separate campaign? Connected / Needs bridge copy.

Social copy and instructions

Carry launch week into weekend matchday with a collector ritual frame that gives clubs a clean story to localize and extend.

Copy instructions

Let clubs adapt the local voice, but preserve the matchday-ritual framing and keep the partnership tags intact.

Posting setup

From

Club Social Leads

Organic-only

Tags

@NWSL

Collaborator: No collaborator

Approval owner

League Social

Not Requested

Publish state

Draft Copy

Creative In Progress

Publish steps

Open the source asset and confirm the final creative version.

Publish from Club Social Leads.

Let clubs adapt the local voice, but preserve the matchday-ritual framing and keep the partnership tags intact.

Tag @NWSL.

League Social owns approval for this slot. Once toolkit files lock, does this carry-forward post still read as part of the launch story or does it feel like a separate campaign? Connected / Needs bridge copy.

Go live Mar 13, 9:00 AM and paste the live URL back into the plan once it is published.

Readiness checks

Source creative

Creative is in progress and still needs final review.

Publish from

Club Social Leads

Go live

Mar 13, 9:00 AM

Caption

Suggested Copy is loaded. Copy still needs final lock.

Tags + collaborator

Tag @NWSL • No collaborator set

Approval lane

League Social • Not Requested

Open source asset

Chapter 07

Final signoff

Clear the remaining approvals, export one final packet, and publish from the same source file.

Review the exact NWSL launch cadence, social copy, mockups, and approval lanes before anything is exported or posted. Use the packet details to confirm the exact mockup, the exact caption, the exact tags, and the exact approval owner before anyone leaves the room.

Open Content File Download PDF Download PowerPoint

Approval status

In Review

Approved by Panini Brand Lead and TSX Partnership Lead while NWSL Social and NWSLPA Comms still need to answer.

After this review

Walk the packet with the posting owner, confirm the final tags and collaborator setup, then export only after the approval queue and packet checklist are green.