Rollout Toolkit

Everything NWSL, NWSLPA, and Panini need to review, approve, and launch the 2026 Season Partnership through one post plan, asset library, rollout deck, and signoff export flow.

Open launch post plan Open signoff deck Open pitch deck Open asset library Open athletes hub Social schedule

Recommended starting point

Start with the Launch Post Plan

The post plan is the primary approval surface for NWSL and NWSLPA. It shows every launch-week placement, who owns it, what needs review, and what is ready to approve right now. PDF and PowerPoint exports are available from the post plan page.

Open launch post plan Open signoff deck

Launch post plan

Review and approve every launch-week placement

7-post launch sequence with timing, copy, ownership, approval asks, and stakeholder instructions for NWSL and NWSLPA.

Signoff deck

Presentation-ready signoff with exports

Web-based presentation deck with PPTX and PDF export for partner review meetings and email approvals.

Asset library

Review launch-week creative assets

32 edited athlete videos, launch packs, and tunnel content organized by collection with approval tracking.

Athletes hub

Browse all 32 athletes with Mux video and Dropbox links

Trading cards, tunnel videos streaming on Mux, social reactive clips, and direct Dropbox downloads for every athlete.

Social schedule

Launch-week social post schedule and ownership

12-post launch schedule across 3 days with platform targeting, copy requirements, approval status, and partner tag guidance.

Pitch deck

Full partnership narrative and season engine

8-slide interactive presentation covering the launch story, season phases, approval path, and rollout sequence.

Pre-launch checklist

What must happen before March 11

✓

Panini internal brand approval

Hero reel, caption, and tag order locked.

✓

TSX venue timing confirmed

Event-partner amplification windows aligned with day-one rollout.

•

NWSL league review

Tag list, club toolkit framing, and launch cadence need sign-off.

•

NWSLPA amplification review

Player-association tone, gifting language, and NWSLPA post copy need approval.

•

League Toolkit X Post changes

Final player tag list and fallback crops must be attached before copy can lock.

•

Missing assets resolved

League Toolkit X Post source asset must be delivered to unblock distribution.

Approval overview

What each partner needs to review

PANINI

Owns the hero creative, paid media support, and the final source file that partners approve against. Internal approval is complete.

Approved

NWSL

Clears toolkit framing, league tag logic, and the club handoff path. Needs to review launch story frame, club toolkit post, and league toolkit delivery.

Pending Review

NWSLPA

Clears player-association amplification and athlete gifting tone. Needs to confirm player-first language and representation framing.

Pending Review