Step 01Panini Social
Hero Video
Primary launch-day video. Review this first, then use the format row below if a placement needs another crop.
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This is the simple version. Read from top to bottom. Each card shows the content we plan to use that day, with one lead preview for every real video and a plain resource handoff for anything that is not a player.
Days
3
Video posts
6
Resource handoffs
2
Posting order
Launch Day first, then Thursday, then Weekend. The page is intentionally laid out in the order the posts should happen.
Lead previews
Every real video shows one primary preview. Extra crops stay in the format rows directly under that lead card.
Resource links
If a card says resource or pending handoff, it means there is no player on this page and you should use the linked surface instead.
Lead with the hero video, support it with OOH creative, and keep approved Instant Cards ready.
Primary launch-day video. Review this first, then use the format row below if a placement needs another crop.
Use athlete card art and approved athlete pages as the launch-day card support surface.
This is a resource handoff, not a video preview. Open the athlete hub for approved card art, athlete pages, and direct downloads.
Support the rollout with Combined Tunnel Hype first, then Partnership With Panini.
Use this as the Thursday support cut. The extra format row covers feed, reel, and widescreen needs without extra duplicate players.
Use this as the Thursday partnership support post. Keep the alternate crop in the extra format row below.
Carry the rollout with First Trading Card, Pack Rips when they land, and Game Most Excited For This Season.
Use this as the weekend trading-card support post. The extra format row covers the alternate crop without adding a second preview card.
Pack Rips video support — final reviewed cut pending. Use the asset library for the latest version.
The reviewed Pack Rips cut will appear here once finalized. In the meantime, the asset library has all available versions.
Use this as the weekend reactive support cut. If a placement needs another crop, use the extra format row directly under the lead preview.